Educate, Wow, Repeat

Educate, Wow, Repeat
What drives someone to purchase a SaaS product? Is it that it ticks all the boxes on their requirements list? Perhaps it’s the cheapest provider out there, or maybe the buyer just really hit it off with the person on the other end of the phone? Product, Price and Personality (PPP) are the 3 themes that...

Why my startup failed

Why my startup failed
Over the recent bank holiday weekend, I was reminded about my startup, Sorted, when RatedPeople.com started TV advertising using ‘sorted’ as a strap line for their very similar product. When my delicately stacked house of cards fell down, I wrote a blog post penning all the reasons why I thought it had failed. Since then,...
1 2