Let’s face it, the days of clearly defined roles & responsibilities are over. Very few jobs on the career ladder are single-minded in their approach and even the most varied of job still comes with surprises. The reason? Business is constantly evolving in order to get ahead of often just to remain in place. At...
What drives someone to purchase a SaaS product? Is it that it ticks all the boxes on their requirements list? Perhaps it’s the cheapest provider out there, or maybe the buyer just really hit it off with the person on the other end of the phone? Product, Price and Personality (PPP) are the 3 themes that...